The global community also recognized the DOT’s sustainable tourism advocacy. These materials were compiled and used for tourism promotions. The ABaKaDa song lyrics, written in collaboration with and sang by Curtismith, also highlights oratories of Filipinos, polo and prints using pineapple fabrics, rondallas rhythm and river rafting, street dancing, tribal tattoos, the underground caves, and the wild and warm welcome of the locals, immersing tourists to the exceptional Filipino hospitality.Ģ019 campaigns of the DOT relied on crowdsourcing, making everyone who has captured their Philippine travel experiences a tourism ambassador. ![]() ![]() ![]() Documenting a diving experience represents the ‘Da’, while eating Filipino cuisines literally everywhere perfectly fit the ‘E.’ The music video also features Filipino art galleries for ‘Ga,’ hand-weaving for ‘Ha,’ island vibes for ‘I,’ the lakes and its lilies for ‘La,’ and the mountain rides in Ifugao for ‘Ma.’ Filipinos are also known to be one of the happiest people on earth, and so the ‘Na’ is for “ ngumiti ng ngumiti” or to keep on smiling.
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